MOBAINIAN Launches as a Benchmark for Chinese Brands Going Global at Guangzhou Event

Three Generations, One Mission: A Screen Protector Brand from Jianghua, Yongzhou, Officially Goes Global

Guangzhou, October 10, 2026 — The "Film Power Goes Global, Century at the Helm" MOBAINIAN National Brand Going Global Benchmark New Product Launch was held at the MILAKE flagship store in Guangzhou. Channel partners and media representatives from India, Bangladesh, Syria, Dubai and other countries and regions attended the event, witnessing the official global launch of a screen protector brand rooted in Jianghua, Yongzhou, Hunan Province.

Three Generations, One Product

Wang Jiale, founder of MOBAINIAN, told a brand story about "time" in his speech. His mother, Li Hongmei, started as a young Yao ethnic migrant worker and spent nearly two decades building Mingyihu into an industry leader with an annual production of 600 million screen protectors, products covering 72 countries and regions, and approximately 30% of the global market share. In 2025, Li Hongmei was named a National Model Worker, and the Mingyihu factory was certified by the Lawrence World Record as the world's largest screen protector production base.

"My mother has been in this industry for twenty years and is working toward her thirtieth. I will carry it forward. My child will carry it forward for another thirty years," Wang Jiale said. "Three generations, ninety years, one product: screen protectors." This narrative of inheritance forms the core foundation of the MOBAINIAN brand.

Product Strength: One Line, Premium Only

At the launch event, MOBAINIAN announced several product differentiation strategies. According to the brand, it has set aside an independent workshop within the Hunan Mingyihu factory, physically separated from the MILAKE standard production lines, using 21 processes dedicated to mid-to-high-end screen protector production. On the product side, it focuses on black-edge-free 2.5D large-curved glass films and offers region-specific craft: privacy protection for Europe and America, anti-blue light for Japan and Korea, HD clarity for Southeast Asia, and matte finish for the Middle East. In addition, the brand's self-developed global device monitoring system can provide early warnings before new phone models are released, allowing partners to stock up ahead of the market.

Global Partners Sign On-Site, Market Confidence Clear

At the event, five overseas partners took the stage to share their cooperation stories and sign agreements. MAJISHA from Mumbai, India, who has worked with Li Hongmei for nearly 20 years and manages the Mingyihu overseas warehouse in Mumbai, said he had witnessed Li Hongmei grow from a young entrepreneur working alone into an industry leader, and expressed trust in Wang Jiale's professionalism in quality and technology. AHMAD from Dhaka, Bangladesh, who has cooperated for 15 years and whose company is the largest mobile phone tempered glass manufacturer in Bangladesh, said on site that he signed "immediately, without hesitation." Syrian businessman MOHANNAD, REYAD KHAN from Chattogram, Bangladesh, and ABDUL KADAR from Dubai also spoke and signed cooperation agreements.

The brand positioned the event as the official debut of a "National Brand Going Global Benchmark Enterprise." Li Hongmei received the plaque on site and joined overseas guests in the launch ceremony.

Responding to Industry Pain Points with Long-Termism

In his speech, Wang Jiale pointed directly to two major pain points in the screen protector industry: quality fluctuations that erode long-term trust, and undifferentiated competition that squeezes profit margins. "Competing only on low price has no future; competing on difference does," he said. He noted that MOBAINIAN, based on its own integrated manufacturer-trader production line, is committed to providing global channel partners with mid-to-high-end products of stable quality and controllable delivery times, and to helping partners move from a "selling goods" mindset to a "building a brand" mindset through brand operation support.

From the factory floor in Jianghua, Yongzhou, to the stage at the Guangzhou flagship store, and to the signing tables with partners from India, Bangladesh, Syria and Dubai — MOBAINIAN is attempting to answer a question one family has decided to spend a hundred years answering. As Wang Jiale said in his speech: "Three generations, one product. And we intend to do it for a hundred years."